| There are many ways to promote your Chinese | | | | customers that want coupons and information about |
| Restaurant. However, there are three promotion | | | | your business is very inexpensive. There are two |
| strategies that are proven to give you positve results. | | | | simple ways to gather e-mails from customers. First, |
| 1) ENCOURAGE WORD OF MOUTH- Every great | | | | you can create a small box near your register that |
| marketer knows that the best form of advertising is | | | | reads: "Please put your name and e-mail to get |
| word of mouth. How do you get people to talk about | | | | coupons through your e-mail". Second, you can create |
| your chinese restaurant in a positive way? People will | | | | a link on your website that will allow you get |
| rarely talk about your chinese restaurant unless they | | | | customers e-mails. Look at the example on the |
| are completely satisfied with the food and service. | | | | following two website: This is a great way to |
| You can create a small survey box that asks three | | | | advertise your business, because you are sending |
| questions: 1) How was our service on a scale 1-5? 2) | | | | e-mails with information that your customers |
| How was our food on a scale 1-5? 3) Is there anything | | | | requested. |
| we could have done better? Listen to your customers | | | | 3) ENCOURAGE REPEAT BUSINESS WITH |
| and modify your business accordingly. Once you get | | | | CREATIVE BUSINESS CARDS- You can encourage |
| 90% of your customers to be completely satisfied with | | | | customers to return to your chinese restaurant by |
| your food and service, then word of mouth advertising | | | | offering a special discount on your business cards. For |
| will occur naturally in your favor. | | | | example, you can have 10 circles on the back of your |
| 2) CREATE AN E-MAIL LIST- Radio, television, | | | | business cards that says: Free meal after your tenth |
| magazine, and newspaper advertising is very | | | | visit. |
| expensive. However, gathering a list of e-mails from | | | | |