| How many business cards have you seen and you | | | | glasses to see things up close. |
| thought, What where they thinking?? Here are my top | | | | 4. Think about of the colors you use. Think about what |
| 5 mistakes people make with their business cards. | | | | your potential client is like- are you targeting college |
| | | | graduates, young professionals, Gen-X, etc. Do you |
| 1. Do not use vellum. First it's flimsy. It feels cheap. | | | | want to attract men? women? What colors appeal to |
| People can't write any information on it. It's best used | | | | you? This dictates your "look" should be. |
| for party invitations. or restaurant menus. Your | | | | 5. See how your it looks in black and white. People still |
| business card is a reflection of you and your interior | | | | use faxes and they print on black and white. Your |
| design business. I have tried printing on vellum with my | | | | business card also shows your logo. A lot of business |
| computer and it tends to smear and you don't want | | | | people use Card Scan that can be uploaded to |
| your first impression with someone- your business | | | | outlook. Make sure your card will be accepted by his |
| card - to look crisp, clean and easy to read. | | | | format. This is a trick I pass on to younger generations |
| 2. Use gloss on the front of the card, not on the back. I | | | | with the advent of scanner and PDF"s. Most offices |
| will go to a trade show and I write information on the | | | | still have fax machines and you want your logo and |
| back of the card to remember what caught my eye. | | | | business card to be seen in it's best light. Please send |
| Make sure the back of the card can use a ball point | | | | me your ideas what would be the best business card |
| pen rather than a felt tip. The felt tip will smear. I have | | | | you think and the worst. I have seen over 5000 |
| made this mistake three different times and wasted a | | | | business cards and would like to share the ones that |
| lot of paper to create the "right" business card. | | | | most impressed me and the ones that the person |
| 3. Please make sure your font size is at least 12 pt. | | | | should have torn up and throw in the trash! |
| This is for the over -40 crowd that have to wear | | | | |