| Menu printing is an essential part of your restaurant | | | | regularly direct mailing them. You should also |
| marketing strategy, but it does not end there. No | | | | remember to send out a new copy of your menu |
| advertising campaign is effective unless it reaches the | | | | every time it is changed. |
| consumer via a reliable delivery method. This is where | | | | 4. Ensure the customer has plenty of menus by |
| menu direct mailing comes in. Follow these quick and | | | | providing one with every order they make as well and |
| easy tips for direct mailing restaurant menus and flyers | | | | delivering the menu at the same time as their food. |
| to ensure your menu direct mail strategy runs | | | | Customers are more likely to need a new one when |
| smoothly and effectively. | | | | they order and if they enjoy their order of food they |
| 1. Make sure you know exactly which customers are | | | | can pass on the menu to friends and family to |
| in your delivery zone. Deliver menus directly to all | | | | recommend your restaurant. |
| customers in your delivery zone and don't give any out | | | | 5. If you deliver menus to one side of the street, |
| to people who are not. Before you set out to direct | | | | ensure you deliver to the opposite side as well. |
| mail any menus make sure you know exactly which | | | | Delivering to one side of a street may be because it |
| houses you are mailing the menu to. This will make | | | | falls within the delivery zone but it's no extra petrol or |
| sure you get all potential customers as well as not | | | | time to make a delivery to the opposite side of the |
| wasting flyers and time delivering to people outside the | | | | street. You can also easily deliver menus to the |
| delivery area. | | | | opposite side of the street with no extra hassle. This |
| 2. Get to know which houses are family homes and | | | | will increase your target customers and potentially |
| which are self contained flats or student | | | | increase your business growth with no extra |
| accommodations. This ensures you can provide | | | | expenditure. |
| enough leaflets per household to ensure all customers | | | | Follow these 5 tips for direct mailing restaurant menus |
| get a copy. Only providing one pizza menu per door | | | | and flyers and you will ensure you get the best |
| for everyone will mean some people who share | | | | exposure to potential customers and the most |
| homes with other students will be without a menu and | | | | effective distribution method to ensure your business |
| will not consider your restaurant when they come to | | | | growth and customer retention. You should also |
| making and order. | | | | remember that without an effective flyer design your |
| 3. Make sure your menu direct mail is completed on a | | | | distribution method cannot be fully effective as well as |
| regular basis. Customers will often misplace menus, | | | | without the right distribution a flyer design cannot be |
| damage them beyond use or accidentally bin them. | | | | fully effective. These two aspects of your advertising |
| Make sure they have a fresh new menu to hand by | | | | depend on each other to succeed. |