| Let's look at five areas of concern for cyberspace | | | | you like more choices or fewer? Some people will |
| business owners and online auction sellers. First is the | | | | argue with me and say they want to focus on one |
| number of web sites they operate and domain names. | | | | site with only one e-mail address and only one source |
| To protect yourself with a problem from any individual | | | | of collecting money. That's fine, strategic planning for |
| site whether it's down or operating or having a | | | | your cyberspace business will allow you to continue |
| technical glitch, cyber space business owners will have | | | | operating if you have problems in any one of the parts |
| multiple domain names and multiple sites operating. | | | | of your business that will impact your operation , |
| They diversity their business locations in cyberspace | | | | making, and collecting money. |
| just as retail stores in the real world will have multiple | | | | Many people have told me that if their auctions are |
| locations, some stores will be more successful than | | | | shut down or not up because of technical issues on a |
| others and that includes online. | | | | site, they have a delay in making and collecting their |
| Second, it follows that with multiple domain names and | | | | money. The best way, my fifth issue is to structure a |
| sites, the strategic planned online business owner will | | | | variety of sources for collecting revenue on the sites. If |
| have multiple e-mail addresses for contact and can | | | | there are many ways you can get paid, you will have |
| use the e-mail addresses to identify more clearly the | | | | more options if there's a problem with any of your |
| sources of his business revenue. | | | | sites or technical difficulties. It's easier to set up the |
| Third, to strategically plan a successful online business | | | | business with options and flexibility from the beginning |
| will involve a variety of. products. Fourth, offer a | | | | with some strategic planning and insight than to suffer |
| variety of services. Think of the times when you go to | | | | the frustration later when you can't do business and |
| restaurants, which menus do you find impressive? Do | | | | you don't how to collect your money. |