Affluent Consumers Plan Less Restaurant Spending in New Survey

Record low levels of spending for dining out in boththe same for dining at casual/family restaurants during
casual/family restaurants and upscale restaurants isthe next year as in the past year.
suggested by the most recent survey of the affluentSpending for dining at upscale restaurants is to be
in a series of twice-yearly studies that began in Springreduced by 54% of the affluent consumers and to be
2002.increased by only 2% of the affluent consumers. The
Negative attitudes about the current economy and theremainder (44%) expects to spend the same for dining
economic outlook for the next 12 months areat upscale restaurants during the next year as in the
contributing to plans for reducing restaurantpast year.
expenditures by wealthy consumers during the nextTo reduce expenses for dining out, the affluent
year, according to the Affluent Market Trackingconsumers are most likely to eat out less frequently
Study#15 conducted by the American Affluenceand to dine at less expensive upscale restaurants
Research Center.compared to the prior 12 months. Other methods for
In the Spring 2009 survey of the wealthiest 10% of allreducing restaurant expenditures are dining more often
U.S. households, spending for dining at casual/familyat casual/family restaurants and spending less for
restaurants during the next 12 months, in comparison towines and liquor when dining out.
their spending for such items during the past 12 months,Ezine policies preclude providing the survey's other
is to be reduced by 29% of the affluent consumershighlights, sample size and composition, and
and to be increased by only 7% of the wealthymethodology. For this information please visit the web
consumers. The remainder (64%) expects to spendsite of The American Affluence Research Center.