| Chinese restaurants as a whole tend to have bold, | | | | you are using photo imagery in your menu design |
| bright, and colorful imagery in their establishment. Many | | | | which is an important element of restaurant menus, it is |
| Chinese restaurants have walls lined with elaborate | | | | also a good idea to choose full color printing rather |
| golden dragons, lucky knots, and other Chinese | | | | than black and white printing. This is because photos, |
| imagery. Your menu shouldn't be any different - it | | | | particularly of food, do not look good in grayscale |
| should stay focused and true to your restaurant | | | | format. Photos in black and white will look dull, bland |
| interior. You will find your menu flyers produce a much | | | | and in some cases it may be very hard to distinguish |
| better response if the menu design shows the | | | | what the picture is actually of when you have never |
| customer that you are an authentic Chinese restaurant | | | | seen it before and don't know what it is meant to be. |
| before the customer even reads your menu. This also | | | | Customers will respond much more positively to a |
| helps you in a multitude of other ways including | | | | picture of food in full color than to one in black and |
| branding, consistency, and the ability to stand out | | | | white as full color imagery of food is much more |
| amongst other popular take out restaurants. With full | | | | tempting and clear. When the customer can see |
| color menus in your Chinese restaurant, your business | | | | exactly what the food will look like, and how great it |
| can stand out above the rest and catch the eye of | | | | looks they are much more likely to order it from you. |
| potential customers. | | | | Lastly, full color printing not only generates more sales |
| Full color menus also provide sales increases to your | | | | through increased customer response, but it also |
| business, no matter what your food specialty may be. | | | | saves you money. This is because full color printing is |
| In today's modern society, color advertising is very | | | | no longer as expensive as it used to be especially with |
| much in demand and it is expected of professional | | | | the right printing company handling your print job. Flyer |
| businesses. That means printing in anything less than | | | | printing is one of the cheapest forms of offline |
| full color now looks unprofessional as well as | | | | marketing used today and remains one of the most |
| unappetizing. A customer who looks at full color printing | | | | effective so you will definitely see your money |
| will see a professional, qualified, and trustworthy | | | | returned with increased sales. Not only that, but |
| business. However, grayscale menu printing results in | | | | because you choose full color printing for your Chinese |
| the customer viewing the business as unprofessional, | | | | menu printing job you will get even more customers |
| "cheap", tacky and of a poor quality. First impressions | | | | responding to your flyer design and even more sales |
| are vital to your restaurant especially when you want | | | | to cover the small increase in expense for choosing full |
| people to choose your restaurant over competitors. If | | | | color printing. |