| Fast Food Restaurants know that they need to be on | | | | explain; you see, direct-mail and direct-mail marketing |
| very busy corners in order to get the impulse eater to | | | | for fast food restaurants works. |
| come in and buy a Sandwich, Hamburger, Chicken, | | | | By sending out direct-mail marketing coupon packages |
| Pizza, Taco or whatever. The spend lots of money on | | | | to all of the households within a 10-mile radius of a fast |
| landscaping, lighting, signage, drive thrus and branding to | | | | food restaurant will ensure good local traffic. These |
| insure traffic. Consider the amount of money a Fast | | | | coupons should be sent out six times per year and |
| Food Restaurant spends in promotion some time. | | | | each time with a new menu items and discounts. |
| However, often they fail to realize that many locals do | | | | Direct mail and direct-mail marketing has always |
| not bother to come in to eat. Why? Well, they have | | | | worked good for fast food restaurants as it is a |
| not invited them or provided the locals nearby the right | | | | cheap and efficient way to advertise. Perhaps you will |
| incentive that's all. A robust yet inexpensive marketing | | | | consider this is part of your marketing strategy in 2006. |
| and advertising program might do the trick. Let me | | | | |