How to Use a Birthday to Promote Your Business

The Walt Disney Company, one of the greatestreward, or some monetary benefit that you can use in
promotion machines in the history of mankind, makeshonor of the day.
sure that each of its guests who's birthday comesThere are companies that produce a series of pre
during their stay at one of their fabulous resorts isprinted birthday coupons that you can insert in a
treated royally. On birthday day, the guest is invited tobirthday card. These coupons are for stuff like free
go to the Disney Town Hall where he or shejunk food, free morning sleep in and a free tank of gas.
regardless of age, is given a button that proudly says "You can create your own custom coupons, and give
Today is my birthday!". Not only does everyone whoyour birthday boy or girl a special treat. It add fun to a
reads the button wish you a happy birthday, but youbirthday card which always have good wishes and
get to go on the rides and attractions twice or moresometimes is filled with cash or a check.
and after the first time, you do not have to stand in line.I have even seen a professional opera singer belt out
(A big deal if you have ever been to a Disney themea robust version of "Happy Birthday" at a local Italian
park.)restaurant. It was really something special. The whole
It is common to go into a restaurant (usually in thepoint of all these birthday activities, goodies, special
evening) and see waiters and waitresses gatheredgifts, and free stuff is to make a birthday a special
around a table singing, clapping, and sometimes usingtime to say "thank you for your business" and we
noise makers to sing the restaurant's own specialappreciate it very much.
version of the Happy Birthday song. Some even takeIf you do not have birthday promotions for your
a group picture, and almost all restaurants give youcustomers and or their kids (Birthday clubs are great),
something free, often a dessert.you should strongly consider jumping in to the large
Most sharp retailers keep a birthday list and at thepool of companies who are taking advantage of this
very least, send you a happy birthday card on yourspecial day to promote good will, fun, and their
special day. Many include a discount coupon, a loyaltybusinesses.