| While there are a lot of restaurants that make the | | | | distribution. |
| majority of their revenue with dine-in customers, most | | | | The very first thing to do when designing your new |
| pizza shops make a good percentage of their income | | | | menu is to get some expert advice. There are printing |
| from either carry-out, delivery, or both. There are a | | | | companies who also have graphic designers on staff |
| couple of things that you could do to increase business | | | | that can assist you with your theme and layout so that |
| with your carry-out menus. One is to make sure that | | | | it is eye-catching yet functional. Design is actually one |
| you send a menu with each and every order so that | | | | of two key factors in determining whether or not your |
| customers can call in and order in the future and the | | | | menu will be a success. The other determining factor |
| other is to regularly use them as direct mailings in your | | | | is distribution. Both bear equal weight and both should |
| market area. However, it is important to understand | | | | be a priority if your menu is for advertising and/or |
| that you really need to focus on a menu that people | | | | promotional purposes. Statistics indicate that a well |
| will want to keep handy. If it is an eyesore, you could | | | | designed and effectively distributed menu can |
| have the absolute best pizza in town but lose return | | | | significantly increase business. |
| business because your menu got tossed with the | | | | As far as distribution goes, most printers also have a |
| empty pizza boxes. There are some handy 'tips' that | | | | map of your targeted market area. Pizza Menu |
| you should keep in mind when designing your carry-out | | | | Mailers are highly effective and should be employed |
| menu that will make it successful for you as a | | | | whenever possible. In fact, regular direct mailings keep |
| marketing tool. | | | | your business fresh on consumers' minds so that |
| The best way to determine whether or not your menu | | | | when the 'taste for pizza' strikes them, your flyer will |
| is generating business is to monitor your phone calls. If | | | | be readily at hand. The right printing company can |
| that phone isn't ringing off the hook and you know that | | | | even design, print and mail your menus for less than |
| you have scrumptious pizza, then chances are your | | | | the price of a postage stamp! If there are no printers in |
| menu isn't performing as it should. The other method | | | | your local area that have the capabilities you need to |
| that many owners and operators use to track their | | | | actually do the designing and distribution of your menus, |
| menu's ability to attract business is to include | | | | there are reputable printing companies online that can |
| promotional coupons somewhere strategically and | | | | handle the job for you. And in many cases online |
| visibly placed on the menu. If those coupons aren't | | | | printers are even less expensive than local print shops |
| coming in then you know your menu is a flop. If your | | | | would be. There is no reason to lose business to a |
| current pizza menu is not doing the job, then chances | | | | bad ad when an experienced and market savvy |
| are you are not following the two cardinal rules of | | | | printer is just a mouse click away. |
| effective marketing through menus - design and | | | | |