| The food service industry caters to a universal need | | | | start trying to really enjoy life and its pleasures. So the |
| of humans - to be nourished. However, the way food | | | | main concern is good food and service. When |
| appeals to humans isn't at all universal. Mankind is a | | | | targeting this market, it is good to present your |
| diverse group and there isn't one particular operation of | | | | restaurant with elegance and sophistication. It would be |
| food service that could satisfy this diversity. This is one | | | | wise to invest more on ambience and class. |
| reality that aspirants in the restaurant business find | | | | The middle aged group is composed of people who |
| difficulty to accept. Many hopefuls think they can catch | | | | are around 40 to 50 years old. This are very |
| everyone, but such efforts end up in failure. Trying to | | | | productive years as most executives and prominent |
| cater to everyone results into not being able to cater | | | | career persons fall in this market. Money is rather |
| to anyone at all. It is best to just concentrate on a | | | | plentiful and thus spent with more generosity. In this |
| small part of the market, say ten percent or so, this | | | | age, people are quite fond of trendy and high-end, fine |
| way, you can offer the best service for that part of | | | | dining restaurants. Many people in this market already |
| your choice. This is done by doing a market analysis - | | | | have grandchildren and thus this is also good for |
| the study of the potential target market. | | | | family-friendly eating places which that are more |
| The senior market is composed of people who are 65 | | | | formal than those frequented by the senior market. |
| years or older. Seniors generally live on fixed incomes, | | | | The young adult market consists of people in their mid |
| from their pension or sustenance by relatives, and thus | | | | twenties to just before reaching middle age. This is an |
| have a rather inflexible spending power. Most seniors | | | | age of great effort for established families. The main |
| usually go to family-oriented eating places such as | | | | concern here is enjoying children and keeping a good |
| lunch buffets because they offer good food and | | | | relationship with them. People belonging in this market |
| services at affordable prizes. Less active seniors | | | | usually look for eating places that are conducive for |
| usually prefer smaller portions as they may have | | | | bonding with their children. Places that offer food fast, |
| smaller appetites. When targeting seniors, it is best to | | | | and with bigger quantities such as family brunch buffet |
| make them special by offering senior promotions, or | | | | restaurants which are big hits for this market. It is |
| lowered rates. You can also market your restaurant | | | | important to offer comfort and a laid-back ambience |
| as senior-friendly by emphasizing safety features such | | | | for this type of market. |
| as ramps and handlebars. | | | | The young market comprises of those in their early |
| The late adult market is composed of people aged 50 | | | | twenties and younger. This is probably the most |
| to 64. They are usually the ones who are experiencing | | | | diverse market. The main concern of people in this |
| the empty nest syndrome, where grownup children | | | | market is instantaneous gratification with low prices. |
| have left the home. This market usually has the most | | | | This is the primary market for the fast food industry. A |
| stable financial status as they could be in the most | | | | good strategy for this target market is keeping |
| advanced stages in their careers. At this point, price | | | | updated with the latest trends and offering food |
| usually doesn't matter. This is the age when people | | | | services in association to what is "cool" and "hip". |