| Once you have successfully designed and distributed | | | | students. If you are a takeout business it is likely that |
| your menus via direct mail, you still face the issue of | | | | the majority of your customers will be students in your |
| getting customers to choose your takeout business | | | | local area. It is therefore necessary to ensure that they |
| over the competition. There are many ways to ensure | | | | get the cheapest deals to ensure that they use your |
| customers choose your business the next time that | | | | takeout ordering service. Students are mainly looking to |
| they are ordering food. Here are just a few tips to | | | | save money and time and are noted a being the most |
| help you ensure your restaurant captures more | | | | likely individuals to order takeout at night. They will go |
| customers through menu direct mail. | | | | to the cheapest place available that sells good food. |
| 1. Make sure you flyer design is appealing, that include | | | | To ensure they try out your restaurant food give |
| pictures of the juicy and tasty food you have to offer. | | | | students a special discount based on identification. |
| If customers can see the food you make with a high | | | | In summary, menu direct mail is only effective with the |
| quality professional full colour photograph they are | | | | right design which entails including coupons, menu meal |
| much more likely to consider your takeout service for | | | | deals, and special discounts to ensure customers |
| their order. | | | | choose your menu over anyone else's. Coupons and |
| 2. Include coupons with the menu direct mail that offer | | | | discounts on popular food stuffs can ensure |
| special one time discounts to get them to try out your | | | | customers will choose your restaurant when they |
| restaurant. If the customer likes the food they will be | | | | want a particular meal because you will be able to |
| more likely to continue to use your restaurant in future. | | | | offer the food they want at a discounted price making |
| 3. Instead of coupons try including menu meal deals in | | | | your takeout restaurant the cheapest one for them. |
| the menu flyer design. Offer certain selections of | | | | Coupons are especially effective for this type of |
| popular items with a discounted price if purchased all | | | | customer advertising because they do not necessarily |
| together. This increases the likelihood a customer will | | | | have to be tied down to a particular product just like |
| choose you above all else because you have a | | | | student discounts. If a customer sees your menu |
| discount on the food they are most likely to want to | | | | which offers a discounted price on all food stuffs in |
| order. | | | | comparison to another restaurant's menu which offers |
| 4. As another alternative to coupons or even a | | | | discounts on certain food stuffs they are much more |
| supplement to coupons you should include in your flyer | | | | likely to choose your menu if their choice of food is not |
| design for menu direct mail a special discount for | | | | part of the other restaurants discounts. |