| If you are utilizing a menu direct mail service in order to | | | | Replenish your customer's supply of takeout menus |
| improve the sales of your pizza restaurant or takeout | | | | regularly. This means regular menu direct mailing and |
| business, you need to make sure that your menu | | | | including an additional menu flyer in every order. You |
| mailers feature great customer incentives and are | | | | can also keep extra menu flyers around the store so |
| designed for mailing. With the right advertising and the | | | | that passers by can pick up a takeout menu for later |
| right distribution you can ensure that your business | | | | on. Menus are easily discarded, damaged or misplaced |
| obtains and retains customers in the future. If either | | | | so they will need constantly re-issuing using menu |
| one of these elements is substandard your advertising | | | | direct mail. |
| campaign will have little effect on your business sales. | | | | Tip Five. |
| Tip One. | | | | Create a new look for your menu's regularly. It may |
| Make sure your menu direct mail distribution is | | | | seem like a lot of hassle to redesign your flyer every |
| effective by ensuring you mail to every potential | | | | so often but it can help you in a number of ways. |
| customer in the delivery area of your business. This | | | | Firstly it will make your business seem new and fresh |
| also includes ensuring you deliver enough flyers to | | | | to old and new customers and generally increases |
| each door to account for flats and student | | | | sales as they want to try out the "new" you. Secondly, |
| accommodations. | | | | it will keep the customers updated about your prices |
| Tip Two. | | | | and deals if they change so they are in the loop and |
| Make sure your flyer printing design is colorful, tempting | | | | not disappointed with "we don't do that anymore" |
| and appealing to customers who receive it. A great | | | | when they come to ordering. Finally, in addition to this, it |
| distribution method and great food is no good on it's | | | | can also provide valuable marketing statistics that |
| own without a well designed and effective flyer menu. | | | | show which flyer menu designs are the most |
| Ensure all imagery is of a high resolution and printed in | | | | effective, which appeal more to customers and so |
| full color to be more appealing to potential customers. | | | | forth. You will eventually learn which types of design |
| Tip Three. | | | | attract more customers for future design |
| Include coupons, discounts and meal deals in your | | | | considerations. |
| menu design. This will entice potential customers into | | | | Remember that menu direct mailing is only a |
| using your restaurant when they compare it to other | | | | successful advertising method when used with an |
| local takeout restaurant menus. This can often mean | | | | effective menu design and pricing strategy. However, if |
| the difference when customers are considering | | | | coupled with these two effective tools it is sure to |
| takeout restaurants to order from. Many people often | | | | provide instant increases in sales and customer |
| just go with the cheapest option for the food that they | | | | retention when used effectively. Follow these |
| want. | | | | advertising tips to ensure your menu direct mail |
| Tip Four. | | | | campaign is as effective as possible. |