| Owning a small business in a city sometimes can be | | | | would increase that that particular viewer would |
| daunting. You have to compete with the large-name | | | | become your customer. |
| businesses that offer the same services as you. In | | | | PPC advertising for local businesses would never be |
| order to actually compete with them, you need to go | | | | possible if it weren't for the geotargeting capabilities |
| to your marketing team. Local businesses can benefit | | | | available. By setting your advertisement only to appear |
| from well-known marketing tactics often used just by | | | | when a specific zip code or city is searched, you |
| the larger companies. Pay per click advertising, is one | | | | prevent the risk of people all across the country |
| such example. Pay per click advertising is where you | | | | clicking on your site when you only offer local service. |
| advertise on a search engine but you only pay when a | | | | This works especially well with local restaurants that |
| viewer clicks on your advertisement. When you think | | | | have to compete with the large chain restaurants. If |
| about it, this is a perfect way for local businesses to | | | | you use the right keywords, your link will appear |
| compete. | | | | virtually anytime someone searches for a local |
| People research everything online, including where they | | | | restaurant in your area. |
| are going to buy products and even where they will | | | | With pay per click advertising, you can be a step |
| dine that evening. By using local PPC advertising, you | | | | closer in recognition with the larger businesses who |
| can have your site's link appear at the top of a search. | | | | can afford bigger marketing campaigns. Your |
| The technology used to make this possible involves | | | | company also will be saving money while reaching |
| setting your target area in which you want to | | | | your targeted audience by using local PPC advertising. |
| advertise. You can set this to a particular city, or even | | | | You won't be paying when people thousands of miles |
| a mileage range within the city. Your advertisement | | | | away are curious about your site. This allows you to |
| then would only appear when people do a local search | | | | maximize your marketing tactic by only reaching your |
| for a product. This works because people often | | | | target audience. Search engines also won't charge as |
| research products online using the larger chains' sites, | | | | much for local PPC advertising as they would when |
| then end up making the purchase somewhere local. If | | | | your advertisement reaches a larger audience. |
| you had a pay per click advertisement, your chances | | | | |