| What better way to give as many people as possible | | | | Web viewers have near-infinite choice for their |
| a firsthand, detailed view of every room in the house? | | | | attention and are typically skeptical. This means that |
| Video marketing enables you to tell a story about the | | | | your message has to be compelling, relevant and real. |
| home be it one of charm, elegance or functionality. | | | | Over-produced sales pitches or videos that don't meet |
| The fact is: more than 82 percent of homebuyers | | | | the viewer needs are big turn-offs online. |
| begin their search online; and 54 percent of online | | | | In addition, Real estate videos work for the following |
| users watch videos. As matter of fact, a survey | | | | reasons:o While buyers may give practical reasons for |
| conducted by PropertyPreviews concluded that the | | | | their decision, they typically choose a home based on |
| using video marketing increased perceived home | | | | emotion. Does the home make them 'feel' happy? |
| values by almost six percent. This equates a $30,000 | | | | Does it evoke fond memories of houses past? Do |
| increase to a $500,000 home. | | | | they like the color scheme? Can they see themselves |
| Real estate videos give viewers an intimate look at | | | | contentedly working in the garden? As far as conjuring |
| the surrounding neighborhood showcasing tree-lined | | | | up good feelings, marketing videos are the next best |
| streets, walking trails, and nearby parks. This | | | | thing to being there.o Videos also do not distort the |
| 'evergreen' content places homebuyers outside | | | | home's proportions the way panoramas do. You also |
| popular neighborhood restaurants, schools and stores. | | | | won't have to worry about barrel distortion, which |
| They are also affordable. When selling houses valued | | | | occurs when the panorama produces curved or |
| at half a million dollars or more, paying a few hundred | | | | skewed edges in the picture.o Streaming enables |
| dollars for a well-crafted real estate video makes | | | | viewers to watch the video without waiting for the |
| perfect sense. Compared to other marketing avenues | | | | entire piece to download. This way, they don't lose |
| - like flyers, radio and TV ads, and billboards, they're | | | | interest before they even see the first pixel.o Digital |
| actually cheap. | | | | videos are portable. You can link to it from almost |
| But be warned! Producing a high-quality real estate | | | | anywhere on the Internet be it FaceBook, YouTube or |
| video is a lot harder than it looks. For virtual tour to be | | | | other venues. You can even burn to a DVD. |
| clean, engaging, and compelling, you'll needs loads of | | | | If a picture says a thousand words, then a real estate |
| experience and tons of know-how. After all, YouTube | | | | marketing video shouts out a million. And in today's |
| viewers spend an average of 10 seconds or less on | | | | troubled economy, that is just what you need to sell a |
| an average video - if you don't capture their attention | | | | house. |
| instantly, you've lost them. | | | | |