| When you read about pizza shop owners who claim | | | | receive your menus directly to their door and they will |
| to "double sales" or "make thousands" overnight you | | | | not need to go anywhere to find your business - great |
| automatically think, "these guys are exaggerating and | | | | for your delivery volume! Many customers will choose |
| making up numbers." While it may be hard to believe - | | | | to have takeout upon seeing your menu and others will |
| direct mailing your pizza menus can make sales | | | | store your menu for future transactions. Keep those |
| miracles possible. | | | | kitchen drawers full with your menus - not your |
| Here's how to increase your sales overnight with | | | | competitors! |
| menu mailers: | | | | 5. Stand out above your competitors. Customers with |
| 1. Create a balanced menu design using professional | | | | multiple restaurant menus will choose your flyer over |
| design templates or a custom design service (available | | | | competitors because of the effective of your design |
| at most menu printing companies). Your design should | | | | and buying incentives. Your special offers will make |
| focus on food items, not prices. Include "call to action" | | | | sure that your menu stands out as "the restaurant of |
| phrases and high quality digital photography. You should | | | | choice" for potential customers. |
| also make sure that you include popular special offers | | | | 6. Use call to Action phrases on your flyer printing to |
| and coupons. Give customers a reason to call you. | | | | ensure that customers phone you immediately to take |
| 2. Turn your excellent design into a reality by using an | | | | advantage of your special deals and offers. This |
| experience menu printing company. Always use | | | | increases sales and expands your new and repeat |
| full-color printing (it's affordable these days even for | | | | customer database. |
| the smallest businesses). You can save money by | | | | 7. Change the minds of "lost customers." Customers |
| ordering your menu mailers in advance to reduce | | | | within your delivery area that would otherwise not |
| shipping costs and obtaining bulk printing discounts by | | | | consider your establishment may change their minds |
| ordering 10,000 or more menu mailers at a time. | | | | with your new and appealing menu design. An |
| 3. Develop a menu direct mail distribution plan ensuring | | | | effective menu design may "change" customers minds |
| you cover all households and accommodations within | | | | about your restaurant and encourage them to give |
| your chosen delivery area. Remember to include | | | | your shop a second try. It's smart business. |
| offices and workplaces as well as all homes and | | | | Direct mailing is a complete advertising solution that |
| apartments. Always distribute menu mailers to | | | | offers many benefits. This is because direct mail |
| locations inside of your delivery or service area. It does | | | | provides your advertising to everyone in your delivery |
| no good for your mailers to hit homes 10, 15, or even | | | | area in one nights work of distribution and because |
| 20 miles away from your pizza shop. | | | | many customers make decisions on where to go for |
| 4. Make things easy for your customers. Customers | | | | takeout on the spot you can expect immediate results. |