| As traditional in-store marketing is converting to digital | | | | Remote management –a digital menu board |
| signage, the trend is seen in the restaurant industry. | | | | network can be controlled from one central location, |
| Rather than having employees slide plastic inserts into | | | | eliminating employees having to manually change the |
| a track of the old backlit boards together with the old | | | | menus. A network of thousands of digital menus can |
| blackboard that took an employee most of the | | | | be controlled by one person! |
| morning to write the menu of the day on, digital menu | | | | Easy Product Changes - when there are a number |
| boards are appearing and making life easier and more | | | | of menu boards on a digital network, menu and price |
| profitable. | | | | changes, as well as promotional content can be |
| Customers are greeted with dynamic content, this | | | | updated simultaneously throughout the network with |
| results in increased sales as well as more repeat | | | | one click of the mouse. |
| business. | | | | Feature more products – with the use of dynamic |
| Today we will look at Digital Menu Boards for the | | | | content, this offers the ability to add or remove menu |
| novice. | | | | items without having to touch a menu board. They also |
| Chalkboards are long gone, yes they were cheap to | | | | allow for day parting so you can target the menu |
| maintain yet bland and boring and extremely labour | | | | items for breakfast, lunch and dinner items. |
| intensive. These were more popular in the Fast – | | | | In a modern restaurant expect to see two types of |
| Food Restaurants, these once established were | | | | digital signage, one is the digital menu boards and the |
| franchised and the franchise owner had the sole | | | | other is dining -area digital signage, both contribute to |
| responsibility to drive traffic (paying customers) to the | | | | increasing sales and boosting the promotional items. |
| restaurant. | | | | Digital Menu Boards. |
| At this point the chalkboards were made redundant | | | | Digital menu boards are the largest opportunity for any |
| and replaced by high gloss printed posters, showing | | | | restaurant to deploy digital signage into its work areas. |
| the product in the optimum way. Imagine looking for a | | | | One of the major benefits of a digital menu is that it |
| meal deal without the printed poster… | | | | saves so much space and overcomes the item |
| Fast –Food Restaurants became aware that visual | | | | change limitations of standard backlit boards. |
| appear results in increased sales, so let us look at the | | | | There are two types of digital menu boards, the |
| following points. | | | | networked type and the standalone type. |
| 3 Advantages of a Digital Menu Board Network | | | | |