| Let's start with a few definitions. | | | | words would people put in the search box to find you? |
| Social Media is any site online where you interact with | | | | Obviously Italian Restaurant is a keyword phrase but |
| other people such as your blog, Twitter, Facebook, | | | | there are a lot more related words that might reach |
| LinkedIn, forums, Nings, etc. A Social Media Marketing | | | | different people. They include Italian Food, the best |
| campaign is a marketing plan using Social Media. The | | | | Italian food, Italian food in NYC, Italian restaurants in |
| goal is to interact with and develop relationships with | | | | NYC, the best Spaghetti restaurant, and on and on. |
| as many people as possible online so they will feel | | | | Remember your goal to reach the largest number |
| comfortable about doing business with you. Your | | | | people. |
| prospects must know, like and trust you before they | | | | Twitter is one of the hottest social media sites right |
| will feel comfortable about spending money with you. | | | | now and lots of people are using it to successfully |
| Keywords are the terms or phrases people put in the | | | | market their products or services online. Prospects find |
| search box of Google when you are looking for | | | | them by using Twitter search engines such as |
| something online. Or in simpler terms they are the | | | | Twellow or Twitter Search. Those engines search the |
| words associated with your niche. You obviously want | | | | 160 character Bio so chose your words carefully. Each |
| to use the words that are used the most often to | | | | separate Tweet is also indexed by Google so it's |
| reach the largest number of people. | | | | important to use your keywords there whenever |
| For example you have just started a blog or website | | | | possible. |
| about an Italian Restaurant you have in NYC. What | | | | |