| With general retailers, banks, and restaurants using | | | | environment. |
| digital media to increase sales and customer | | | | - Point of sale marketing applies in the hotel world as |
| satisfaction, it is no wonder that the hospitality industry | | | | well. Families can be convinced at the desk upon |
| is also investigating the benefits of digital media in | | | | check in that they are actually interested in the |
| general and narrowcasting in particular to improve their | | | | comfort of a suite or adjoining rooms, rather than a |
| own businesses. | | | | smaller room for everyone. |
| Narrowcasting services boast a host of advantages, | | | | - Promotions are the heart of the hospitality industry, |
| including: | | | | with packaged deals and vacations as a few |
| - the ability to respond quickly to changes in customer | | | | examples of these promotions. Why not get your |
| demographics and respond with appropriate marketing | | | | guests to start considering your hotel chain for their |
| for these changes | | | | next trip now? |
| - impress customers with marketing that speaks to | | | | - New locations, promotions, and available services can |
| them on a personal level | | | | be brought to the guest's attention through digital |
| - effective branding techniques | | | | media. |
| - cost-effective advertising that packs a punch | | | | Narrowcasting Services are Cost Effective and |
| - increasing sales by providing point of sale marketing | | | | Provide High Impact |
| - promotions that increase revenues and move | | | | According to MSN Money, the average price for |
| stagnant merchandise | | | | computers is down 12% in the last year and televisions |
| - raised awareness of new services and products | | | | have dropped 21% in the same time frame. The |
| Turning General Advantages into Hospitality Related | | | | Consumer Price Index has tracked these same trends |
| Advantages | | | | over the last decade and shows that computers cost |
| The advantages of narrowcasting services can be | | | | 87% less and televisions are 79% cheaper; these |
| adapted to benefit the hospitality industry in particular | | | | numbers don't even take into account the vast |
| with a few easy strokes. Hoteliers recognize this path | | | | improvements in technology in this time. With these |
| and are turning these advantages into successes in | | | | price drops, even the smallest hotel can now consider |
| their own field. | | | | implementing narrowcasting services. Large chains can |
| - No industry shows as dramatic a change in their | | | | implement a reasonable budget, satisfying |
| guest list as a hotel - one weekend the hotel will be | | | | shareholders, and still provide chain-wide narrowcasting |
| filled with wedding guests and the next weekend could | | | | services that are cost effective. |
| be a convention of Star Trek fans. Definitely different | | | | With the ability to highlight local tourist attractions, |
| demographics! With a little prior planning, marketing can | | | | present menu options for the in-house restaurants, |
| be done easily and appropriately with narrowcasting | | | | new improvements to the facility, pool hours, concierge |
| services to serve both groups successfully and | | | | services and much more, narrowcasting services |
| seamlessly. | | | | provides high impact for both communications and |
| - Branding techniques are key in the hospitality industry. | | | | revenues for the hospitality industry, and all while |
| Business guests want to feel that they are in an | | | | maintaining a reasonable budget: a winning marketing |
| environment that caters to their needs, so they will | | | | solution for the hospitality industry. |
| indentify with a hotel that brands itself as such an | | | | |