| Over the weekend, while visiting Federal Hill in | | | | to garner more sales? Our rationale is the more we |
| Providence, my wife and I decided to eat at one of | | | | have, the more we will sell. |
| the many Italian eateries. Caserta's Pizza was always | | | | Third the simplicity of their system. You walk in, go to |
| a favorite of ours. As a matter of fact, Caserta's is | | | | the counter and place your order and they hand you a |
| always a local favorite to a number of we Rhode | | | | slip and tell you to return to the pickup area of the |
| Islanders. | | | | counter to pick up your order when the last three |
| When we arrived, after having placed our order, we | | | | numbers on your slip are called. How simple are the |
| stood and waited for a table as the place was | | | | systems in your network marketing business? Take |
| packed. As I watched the 5 lines 6 or 7 deep waiting | | | | prospecting, for example. Are you using online |
| to place their order, I wondered what is their secret | | | | marketing to promote and prospect making it easier |
| and what could network marketing companies learn | | | | for team duplication? Or are you using traditional (out |
| from their success. | | | | dated?) make a list, call the list, show the presentation |
| First there is the product. Caserta's superior and | | | | methods? |
| consistent quality would be an understatement. Their | | | | Fourth the price of their products are extremely |
| pizza is the same today as it was 30+ years ago. | | | | reasonable. Could they charge more? Absolutely but |
| How about the network marketing products that we | | | | they don't. How about the prices for our network |
| offer? Is the quality outstanding or have we just | | | | marketed products? Are they inflated to allow for |
| bought all the hype of our product being the best? | | | | pieces of the action being passed along to all of us in |
| Second their product line is extremely limited. Small or | | | | the promotional pool? |
| large pizzas, spinach pies, a "pig-in-the-blanket", and | | | | The bottom line: perhaps we can all take a slice out of |
| Whimpy-Skippy. That's it. No pastas. No entrees. No | | | | the business model of Caserta's Pizza to make our |
| frills. How about the various product line extensions we | | | | network marketing businesses sizzle. |
| have for our network marketing products in an effort | | | | |