| A restaurant menu is a huge part of the restaurant's | | | | to place most profitable items. |
| brand identity. It reflects who you are in the market. | | | | Draw attention to specific areas of the menu. The font |
| Menus should be viewed as an investment for a | | | | type, as well as font size, borders, boxes, symbols and |
| restaurant owner, not as a cost because a menu | | | | shading all help to draw attention to specific items. Just |
| design or redesign can improve sales if designed | | | | remember to not over do it. |
| correctly. | | | | Menus should not describe common or familiar items. |
| Customers need guidance when trying to decide what | | | | Some items just don't need to be described. If |
| they want to order off a menu. That is why the | | | | something special or unusual is being offered, there |
| placement of menu items, pictures/graphics and item | | | | should be a description for that item. |
| descriptions plays an important role when designing a | | | | Don't align prices on a menu, this causes the customer |
| menu. | | | | to look at the price of the item to determine what they |
| The inside right page of a menu is considered to be a | | | | will order. If you put the price at the end of the |
| high profile spot for a menu. This is where it's | | | | description in the same type without dollar signs, this will |
| recommended that you place high end specialties. It is | | | | allow the customer to focus on the item rather than |
| recommended that you change up the font a little to | | | | just the price of the item. |
| make this section stand out more than the rest of the | | | | Proofread!!! Proofreading is very important. Spelling |
| menu. | | | | errors and typos are things that can cause customers |
| Menu item position affect sales. It's known that people | | | | to not take you seriously. |
| consumers tend to remember the top two items on a | | | | To see the full menu used above click here. |
| list as well as the bottom item. This is a good location | | | | |