| You can't judge a book by its cover, but you can | | | | situated in an old or historic building, you can include |
| determine the worth of a restaurant by its cover. | | | | vintage photos of the building on it. |
| Menu covers, though playing second fiddle to the menu | | | | Colors also play an essential role in a menu cover. The |
| itself, speak volumes about a restaurant's image. | | | | colors to use for them must be consistent with the |
| These covers tell the customers that the dishes and | | | | theme of a restaurant. Also, the best colors for any |
| beverages listed on the menu have been planned | | | | cover should evoke positive feelings and images. If |
| carefully and are worth their time. Also, the colors, | | | | most customers of a restaurant are families with |
| material, and the design used for the covers reflect | | | | young children, it can have multiple bright colors. The |
| how well a restaurant is doing financially. | | | | more colors used, the higher the cost of printing one, |
| Menu covers are made of different materials such as | | | | as prices are determined per color. |
| plastic, canvas, fabric, leather, vinyl, card stock, or cork. | | | | The menu cover should not only be appealing to the |
| Most of them come in 9-by-12-inch format, though | | | | customers, but functional as well. A good cover is |
| sizes from 5.5 by 8.5 inches to 10 by 13 inches may | | | | made of durable materials to protect the pages inside |
| also work. The number of meals on the list and ease | | | | the menu. The right material also depends on the type |
| of use dictate the ideal size of a restaurant menu | | | | of restaurant. For example, the ideal cover for a posh |
| cover. | | | | restaurant is made of expensive and elegant leather. |
| The design or theme of a menu cover depends on the | | | | Plastic menu covers may look too cheap for a |
| type of restaurant and its customer profile. If you own | | | | high-class restaurant but just right for a mid-price |
| a family restaurant, you can put a brief copy of your | | | | eatery. |
| business' history or your food philosophy. Casual family | | | | If you manage a restaurant, it's best that you carefully |
| dining establishments can use laminated covers with | | | | plan how your menu cover should look. It's a small yet |
| photos of pancakes, burgers, desserts, pizza or any | | | | important step in driving more customers into your |
| food that's appealing to children. If your restaurant is | | | | restaurant. |